{"id":6919,"date":"2024-05-30T08:35:58","date_gmt":"2024-05-30T15:35:58","guid":{"rendered":"https:\/\/northernravens.com\/introduction-of-a-reservation-system-linked-to-otas\/"},"modified":"2024-05-30T08:35:58","modified_gmt":"2024-05-30T15:35:58","slug":"introduction-of-a-reservation-system-linked-to-otas","status":"publish","type":"post","link":"https:\/\/northernravens.com\/en\/introduction-of-a-reservation-system-linked-to-otas\/","title":{"rendered":"Introduction of a reservation system linked to OTAs."},"content":{"rendered":"

Internet promotion is essential to establish a presence in the travel industry. In particular, implementing a reservation system in conjunction with a major OTA (online travel agency) is expected to provide the following benefits<\/p>\n

Revolutionary solution for reservation acquisition<\/h2\nBy implementing a reservation system linked to an OTA, you can accept reservations directly from many domestic and international travel websites. Since the latest room availability information is always reflected not only on your own site but also on the reservation sites of major OTAs, you can expect a significant increase in reservation opportunities. As a result, lost sales opportunities are minimized, directly leading to increased revenues.\n\n\n

Reduction of costs and optimization of personnel through increased efficiency<\/h2\nConventional manual management of reservations and room availability has been plagued by the risk of double bookings and delays in updating information to OTAs. However, with the introduction of a collaboration system, such hassles can be eliminated by automatically synchronizing information from a single source. As a result, labor costs can be reduced and overstaffing can be optimized, contributing to cost savings.\n\n\n

SEO for higher rankings and new customer development<\/h2>\n

.
\nSites with OTA-connected reservation systems are more likely to appear higher in searches such as “XX city lodging reservations. This is because the latest availability information is posted on major websites, and SEO effects can be expected. It will also increase the ability to induce reservations from OTA users and serve as a catalyst for new customer acquisition.<\/p>\n

Smooth integration of sales channels<\/h2\nThe ability to centrally manage direct and OTA reservations allows for marketing optimization. You can focus on promising sales channels and avoid wasting resources. In addition, you will be able to approach new customer segments that you could not reach before, leading to stable revenue.\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet promotion is essential to establish a presence in the travel industry. In particular, implementing a reservation system in conjunction with a major OTA (online travel agency) is expected to provide the following benefits Revolutionary solution for reservation acquisition<\/p>\n","protected":false},"author":2,"featured_media":6822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[79,80],"tags":[],"class_list":["post-6919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-tour-company","category-updates"],"rttpg_featured_image_url":{"full":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705.png",1536,1024,false],"landscape":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705.png",1536,1024,false],"portraits":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705.png",1536,1024,false],"thumbnail":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705-150x150.png",150,150,true],"medium":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705-300x200.png",300,200,true],"large":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705-1024x683.png",1024,683,true],"1536x1536":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705.png",1536,1024,false],"2048x2048":["https:\/\/northernravens.com\/cms\/wp-content\/uploads\/2024\/05\/3999166601-20240524175705.png",1536,1024,false]},"rttpg_author":{"display_name":"Northern Ravens Studio","author_link":"https:\/\/northernravens.com\/en\/author\/northern-ravens-studio\/"},"rttpg_comment":0,"rttpg_category":"Hotel, Tour Company<\/a> Updates<\/a>","rttpg_excerpt":"Internet promotion is essential to establish a presence in the travel industry. In particular, implementing a reservation system in conjunction with a major OTA (online travel agency) is expected to provide the following benefits Revolutionary solution for reservation acquisition","_links":{"self":[{"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/posts\/6919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/comments?post=6919"}],"version-history":[{"count":0,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/posts\/6919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/media\/6822"}],"wp:attachment":[{"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/media?parent=6919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/categories?post=6919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northernravens.com\/en\/wp-json\/wp\/v2\/tags?post=6919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}