Search Engine Optimization - SEO
If it doesn’t appear high in the search results and you can’t find it, it’s the same as it doesn’t exist.
Optimize your entire website by certain keywords and each page to make sure it’s ranked high.
What is SEO?
SEO stands for Search Engine Optimization.
This is a technology that is displayed at the top when searching with keywords set in advance, such as “Hawaii” + “Travel”.
It is necessary to satisfy various factors, and top ranking with keywords with many competitions is quite a time-consuming and expensive task. On the other hand, optimizing with appropriate keywords has the benefit of saving huge advertising costs.
In the case of Hawaii, depending on the type of business, many companies may be targeting the same keyword. SEO is essential to make a difference.
SEOの基本は有益な情報提供
それではどの様なページが上位表示されるのでしょうか？
現代のメジャーな検索エンジン（Googleやbing）では、ユーザーの必要とする情報をどれだけ適切に提供できているかが、評価のポイントとなっている様です。
このため、質の高い情報を、高い頻度で提供しているサイトが上位表示される傾向があります。
ユーザーにとって価値のある情報提供を常に心がけましょう。
※ ちなみに日本でメジャーなYahooもGoogleの検索エンジンを使っています。
Looking for an SEO (Search Engine Optimization) company in Los Angeles? Let Contents Hawaii do it for you!
Choosing SEO Keywords
If you want to optimize your homepage by applying SEO to your website, you usually set large keywords for the entire site and small and medium keywords for each page.
Site-wide Big keywords
The goal of the entire site is “Hawaii” + “wedding” is often searched like keywords that are often conflicting.
If there are too many keywords, even if you apply SEO, the top ranking may be difficult.
In this case, it may be good to narrow the keywords a little like “Hawaii” + “House” + “Wedding”.
The more niche your keywords are, the easier it will be to rank them.
However, keywords that are too niche are rarely searched, so it is desirable to set keywords that are moderately searched and do not conflict with other companies.
Small keywords for individual pages
On each page, we set keywords targeting one product and one service like “Hawaii” + “Kahara” + “wedding”.
In addition, in the case of retail and food and drink businesses that need to invite customers, set keywords that combine geographical names (areas) and product (service) names like “Kakaako” + “Asai Bowl” and perform SEO.
The merit of applying SEO to each page
Of course we aim for big keywords in the whole site, but what is the benefit of applying SEO to each page?
Individual pages are subject to SEO under specific product or service names.
Pages that are properly SEOed will be topped when clients search for a particular product or service name, as search engines that have been crawling will load the content and index them appropriately. You
Since searching for a specific product or service name means that you are more interested in it, if there is appropriate information provided on the visited page, it will be more like a specific product or service name than a client who visited with a large keyword. Clients who visit with small keywords have the advantage of a higher closing rate.
「ロサンゼルス」の月間検索ボリューム
| 順位 | キーワード | 月間検索ボリューム |
| 1 | ハワイ | 165,000 |
| 2 | ハワイ 観光 | 22,200 |
| 3 | ハワイ ホテル | 14,800 |
| 4 | ハワイ ツアー | 14,800 |
| 5 | ハワイ コンドミニアム | 6,600 |
| 6 | ハワイ 格安 | 6,600 |
| 7 | ハワイ おすすめ | 5,400 |
| 8 | ハワイ ホノルル | 3,600 |
| 9 | ハワイ 旅費 | 2,900 |
| 10 | ハワイ ホテル おすすめ | 2,400 |
2018年12月時点 Googleによる過去1年間の平均検索数
エリア-日本、言語-日本語
Looking for an SEO (Search Engine Optimization) company in Los Angeles? Let Contents Hawaii do it for you!
Elements of SEO
The following conditions must be met as much as possible in order to have a proper SEO and an optimized website.
- Some time has passed since the site was launched.
It is desirable that the domain name retention period be long.
(Long use = high reliability) - Many pages (large amount of information)
- It is constantly updated (the latest information is provided).
- The page title contains keywords.
- Page description contains keywords
- The headline of the page contains keywords
- Keywords appear at the top of the page
- The amount of text on the page is large enough to provide sufficient information
- Don’t pack too many keywords in one page
- There is a keyword in the anchor text of the link to the page
Also use the ALT attribute of the image and the TITLE attribute of the link
- 外部の信頼できるサイトからリンクが多く貼られている。
- SSLに対応している
- スマートフォンで適切に表示される
画像がはみ出ない、要素通しが離れている - 画像の大きさ、圧縮が最適化されている
- スタイルシートやジャバスクリプトが圧縮されている
- サイトマップがGoogleやBingに送信されている
- 全てのページが検索エンジンに登録されている
- SNSからリンクされている
- サーバーの反応速度が速い
If it is possible to satisfy these elements as much as possible and apply SEO, it will be possible to be top ranked in the search results.
However, satisfying these factors and applying SEO to the whole site and each page is quite a difficult task.
It takes time to acquire knowledge, so we recommend leaving it to a professional contractor.
You can find a reliable vendor in Hawaii.
PageSpeed Insightsのスコア
最近のGoogleは、ユーザーの使い勝手を向上するという観点から、ホームページの表示スピードも重視している様です。
そこで目安となるのが、GoogleのPageSpeed Insightsです。
項目ごとに改善ポイントも表示してくれるので、対策も立てやすいです。
少なくとも、モバイルで80以上、デスクトップで90以上取れる様にはしておきたいですね。
Period required for SEO
Although SEO may produce results in a short period of time, usually it takes about six months for tuning.
In the case of Hawaii, there may be a lot of competition for certain products and services. In this case, you may need to spend more time tuning.